MAGIC Las Vegas
The premier fashion trade event connecting brands and retailers across apparel, footwear, and accessories.
Dates
August 10–12, 2026
Venue
Las Vegas Convention Center
Attendance
~30,000+ attendees
Frequency
Twice yearly (Feb & Aug)
Overview
MAGIC Las Vegas is the fashion industry's leading marketplace, produced by Informa Markets and held twice a year — in February and August — at the Las Vegas Convention Center. It brings together thousands of brands and tens of thousands of retail buyers from around the world.
Spanning women's, men's, footwear, and accessories across contemporary, young contemporary, and streetwear, MAGIC is where retailers discover new lines, place orders, and spot the trends that will define upcoming seasons. Runway shows, trend forums, and curated showcases round out the experience.
With buyers and brand executives flying in globally, the show generates strong demand for nightlife, dining, and VIP hospitality across the city.
Who Attends
Retail buyers, fashion brands, designers, manufacturers, and apparel industry professionals.
Highlights
- ◆Thousands of brands across apparel, footwear, and accessories
- ◆A global community of retail buyers
- ◆Runway shows and trend forecasting forums
- ◆Curated sections from streetwear to contemporary
- ◆The industry's key ordering season
Insider Tips
- ◆Buyers should pre-register and set a sourcing plan before arriving
- ◆Runway and trend sessions are worth scheduling around
- ◆The show runs twice yearly — confirm the season you need
- ◆Nightlife demand spikes during MAGIC; reserve tables ahead
Attending MAGIC Las Vegas?
Let our concierge team handle VIP tables, private dinners, suites, and transportation so you can focus on the show. Experience Las Vegas like an insider.
Information verified October 22, 2026. Dates and details are reviewed and updated automatically each month.