SEMA Show
The premier automotive specialty products trade event, showcasing the latest in vehicle customization.
Dates
November 3–6, 2026
Venue
Las Vegas Convention Center
Attendance
~160,000 attendees
Frequency
Annual
Overview
The SEMA Show is the world's premier trade event for the automotive specialty equipment industry, held each November at the Las Vegas Convention Center. One of the largest shows in the city, it draws well over 100,000 industry professionals and showcases thousands of customized vehicles and cutting-edge products.
From performance parts and accessories to wheels, restyling, and the latest in vehicle technology, SEMA is where manufacturers debut products and the global aftermarket does business. The packed show floor and jaw-dropping custom builds make it a spectacle as much as a trade show.
SEMA is a trade-only event that fills the city, generating major demand for hospitality, transportation, and entertainment throughout the week.
Who Attends
Automotive aftermarket manufacturers, distributors, retailers, builders, and media (trade only).
Highlights
- ◆Thousands of customized vehicles and new product debuts
- ◆The full automotive aftermarket under one roof
- ◆Live demonstrations and the famous SEMA Cruise
- ◆Networking with global manufacturers and distributors
- ◆One of the largest trade shows in Las Vegas
Insider Tips
- ◆SEMA is trade-only — credentials are required for entry
- ◆The show floor is vast; prioritize must-see halls
- ◆The SEMA Cruise send-off is a highlight worth catching
- ◆Early November fills the city; book transport and dining ahead
Attending SEMA Show?
Let our concierge team handle VIP tables, private dinners, suites, and transportation so you can focus on the show. Experience Las Vegas like an insider.
Information verified October 22, 2026. Dates and details are reviewed and updated automatically each month.